Lung Cancer Research Foundation Launches “Blow a Kiss®” Social Media Campaign

NEW YORK (November 1, 2018) — To kick off Lung Cancer Awareness Month, the Lung Cancer Research Foundation (LCRF) is launching the Blow a Kiss® Campaign to help raise awareness of lung cancer in women. Lung cancer is currently the number one cause of cancer death in women, claiming more lives each year than breast, cervical and ovarian cancers combined.

To help raise awareness, LCRF is encouraging the public to post a photo of themselves on social media blowing a kiss to someone they love. To participate in the campaign, participants can take the following steps:

  1. Follow the Lung Cancer Research Foundation on social media
    • Facebook and Instagram: @lungcancerresearchfoundation
    • Twitter: @Lung_Fund
  2. Take a selfie, photo, or video “blowing a kiss” to someone you love
  3. Post on Facebook, Twitter or Instagram using the hashtag #blowakiss, tag LCRF and invite others to participate
  4. Make a donation to the Lung Cancer Research Foundation

“Most people are unaware that lung cancer is the leading cause of cancer death in women,” said Brendon M. Stiles, MD, Chair of LCRF’s Board of Directors. “The goal of our Blow a Kiss campaign is to help raise awareness of this burden and support cutting edge research to better understand lung cancer risks and improve outcomes for those diagnosed with the disease.”

The Blow a Kiss® Campaign launches today and runs through December 31, 2018. Participants who submit a photo will have the chance to be featured on LCRF’s website and social media pages.

To learn more about the campaign, download facts about women and lung cancer, and make a donation, visit the Blow a Kiss® page on LCRF’s website.

###

About the Lung Cancer Research Foundation
The Lung Cancer Research Foundation (LCRF) is the pre-eminent nonprofit organization focused on funding innovative, high-reward research with the potential to extend survival and improve quality of life for people with lung cancer. LCRF’s mission is to improve lung cancer outcomes by funding research for the prevention, diagnosis, treatment and cure of lung cancer. To date, LCRF has funded 362 research grants, totaling nearly $33 million, the highest amount provided by a nonprofit organization dedicated to funding lung cancer research. For more information, visit lcrf.org.

Contact:
Emily Krimbel, Director, Marketing & Communications
ekrimbel@lcrf.org; 212.588.1580