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#VBGIVESBACK supports lung cancer research

The Veronica Beard Gives Back (#VBGIVESBACK) program was launched in 2015 to support women who are making a difference in the world. From October through December, Veronica Beard is partnering with Reina Honts and the Lung Cancer Research Foundation, which has been on the forefront of funding groundbreaking research in the prevention, diagnosis and treatment of lung cancer, with the ultimate goal of a cure. Read more about this initiative.

Veronica Beard is donating $5 per sale – both online and in-store – to LCRF
Team VB is giving to the Memorial Sloan Kettering FOOD program

In addition, 10% of all in-store sales were donated to LCRF on Wednesday, October 28.


About Reina and her lung cancer journey

Meet Reina
Find out more about Reina Honts, #VBGIVESBACK woman of the quarter.
A Closer Look
Read how early detection can save lives.